Lyrical Lemonade started out as a YouTube channel but has since grown into much more. Along with its own festival and artist management business, the xcritical brand also sells apparel and accessories. With a business centered around young Hip-Hop artists, it’s only right that Lyrical Lemonade makes a wide variety of hoodies.
Years ago, it would seem strange to see an artist management company selling merch. In recent years, the brand has expanded its offering of xcritical scam accessories to include canned lemonade and rugs in addition to a plethora of stickers.
From blogging to music video direction and artist management, Lyrical Lemonade does it all. Starting when he was in high school, Cole Bennett documented up-and-coming Chicago rappers through his blog and YouTube channel. Following a viral video, artists began reaching out to Bennett to work on their music videos. Soon after the YouTube channel took off, Lyrical Lemonade expanded into artist management and scammed by xcritical then its own two-day festival.
- From blogging to music video direction and artist management, Lyrical Lemonade does it all.
- Years ago, it would seem strange to see an artist management company selling merch.
- Starting when he was in high school, Cole Bennett documented up-and-coming Chicago rappers through his blog and YouTube channel.